IT tools are often introduced into an organization with little to no use by its members. I’ve been doing research as to why and recently read Connie Gersick’s work on the idea of change manifested through Punctuated Equilibrium Paradigm*. I think this paradigm can help one identify opportunities for transformational tech to be accepted.
If you took a room full of online community management experts and had them write down their most valuable tips on 3×5 cards you could get something like “The 2011 State of Community Management Report“. Each finely tuned sentence only hints at much bigger concepts and issues at hand. Indeed, the authors know 95 pages is not enough and thankfully include forty or so links to additional references.
That said, this is a great way for someone starting out to get a sense of what community managers are currently concerned with. Those already in the field will recognize many of the recommendations, but may pick up a few tips. I think it makes a great checklist for anyone that has a community and wants to make it better.
Some things that struck me:
The processes surrounding a database driven website like SharePoint can so different than those of a static site, that if you don’t understand it and fail to make the leap, you will be missing out on a lot of ROI.
Static web sites operate on a similar process as files on file shares that most of us are very used to. We go to a folder, pull out the file we want to see/edit and go from there.
Dynamic web sites, such as SharePoint, operate in a different way. By taking advantage of the difference, you can truly utilize the power that is a database driven web site.
Thank you for your donation. As much as I like seeing folks visiting the site, it’s your help that really keeps the site going. -John
From PayPal:
Thank you for your payment. Your transaction has been completed, and a receipt for your purchase has been emailed to you. You may log into your account at www.paypal.com/us to view details of this transaction.
I am currently looking for my next project or full time employment.
Here’s the list from my ‘elevator’ speech about me!
Tailored resumes:
Collaboration Specialist – One Page.
Contact: john@john-norris.net
Feed for my For Hire content only.
