At first glance having strong community leaders might seem like a good way to get people to participate. However, T Zhou finds* that far stronger determinates are when an individual feels they belong to a group and that it shares their values.
For community managers:
- Heighten the sense of belonging to a group, perhaps with events or other shared activities.
- Be sure what the group is all about, its values, is well known.
- Less effort can be directed at getting people to participate via leaders.