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Opinion leaders, Group Identity, or Shared Values – What Drives Participation?
At first glance having strong community leaders might seem like a good way to get people to participate. However, T Zhou finds* that far stronger determinates are when an individual feels they belong to a group and that it shares … Continue reading
Ideas on Handling Large Groups, or why you may not want them.
B Butler found* that large, active, groups were able to attract more members. However, they also lost more. While more activity helped retain members, it was not as powerful as group size. For a Community manager, my takeaways were: Spend … Continue reading
Five ways to get replies to your posts.
What sorts of posts elicit replies? 1. Not being a newcomer. 2. Post on topic. 3. Use first person, I, and convey what you are thinking and feeling. 4. Ask a question. 5. Use simple language.
Members, Benefits, Sustaining, and Getting Work Done
When Dr. Brian Butler, et al, surveyed about 3000 listserv members about who does what work in a community, their found they correlate to the benefits individuals get from the community. This knowledge can be a big help to Community … Continue reading
Online gym buddies better than being alone.
Nice study done by B Irwin shows that having a partner that exercises with you at the same time, even if online, is significantly better than going it alone. (Like twice as better!!) This is a big win for why … Continue reading